user generated content: different types of content produced by the end user published online public viewing. some examples: youtube, twitter, etc.

long tail: the strategy for Apple's iTunes where a successful operation is selling low amounts of numerous unique products.

network as a platform: the possible future of computing through cloud computing where operating systems and applications will be web based and not physical software.

folksonomy: the process of organizing content through tags in order to better organize material.

syndication: the process of sharing content through multiple websites, used to show users when content was added.

mass collaboration: defined through its name, mass collaboration is simply many people working towards one final solution.

computer supported collaboration: technology that enable groups to effectively work together without meeting in person. some examples are email text messaging, newer technology is google groups and google documents that allow for groups to post documents and presentations online for all members to see without having to wait for email.

social software: software that enables users to share data. social media sites are the best examples of this type of software.

mashups: a digital file containing many different types of media combined into one format to where the file is converted to create a new document.

In my collage i chose to focus on Apple's latest product the iPad. I chose to focus on this as it could be the first product in the new wave of electronics mixing the technology of Amazon's Kindle and Apple's iPhone. This collage would not be complete without the driving force behind Apple-- Steve Jobs, without him Apple has proven it cannot succeed. The image in the bottom right corner is Apple's own processing chip, the first it has produced and the engine driving the iPad. Perhaps the most intriguing image is the 'vs.' image where the iPad is compared to the macbook, which poses the question everyone is asking-- is the Ipad necessary? Is it differentiated enough from products available now to entice consumers into a high involvement purchase? We will have to wait and see.