In my collage i chose to focus on Apple's latest product the iPad. I chose to focus on this as it could be the first product in the new wave of electronics mixing the technology of Amazon's Kindle and Apple's iPhone. This collage would not be complete without the driving force behind Apple-- Steve Jobs, without him Apple has proven it cannot succeed. The image in the bottom right corner is Apple's own processing chip, the first it has produced and the engine driving the iPad. Perhaps the most intriguing image is the 'vs.' image where the iPad is compared to the macbook, which poses the question everyone is asking-- is the Ipad necessary? Is it differentiated enough from products available now to entice consumers into a high involvement purchase? We will have to wait and see.